Nielsen Media, the TV ratings provider, has released its 2013 Year In Sports Media Report. The report is 30 plus pages in length and really only the true media nerds would be interested in the report as it goes into extreme summary on how we and who are watching sports across all of the major sports.
Some of the more fascinating numbers:
In 2013, there was over 116,000 hours of sports programming available, that's a whopping 232 increase from 10 years ago. Ten years ago, NBCSN was still OLN, NFL Network was just in its infancy, MLB Network didn't exist and Fox Sports 1 was Speed Channel.
Ten years ago, smart phones and tablets didn't exist. In April and September of last year, sports fans were spending a record amount of time accessing sports content via smart phones and tablets.
Last year, sporting events accounted for 1.2% of all TV programming, however, sporting events made up nearly half of all tweets on Twitter about TV.
PGA Tour fans are 30% more likely than other fans to receive content from mobile apps and 20% more likely while at work. Reason why? First and second rounds of PGA events are played on weekdays while fans are at work.
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