The Winter Olympics is just a few days old, but Americans are turning out in droves to watch the Winter Olympics across the NBC family of networks.
Through Saturday, according to data from The Nielsen Company, over 106 million Americans have watched a portion of the 2014 Sochi Games on either NBC, NBCSN, or MSNBC.
NBCSN, the national sports network from NBC, continues to break records in viewership and the late night show Sunday night on NBC averaged 8.0 million viewers, most ever for an opening Sunday night late show since Calgary in 1988.
It's important to note that these ratings do not reflect those are watching on NBCOlympics.com and i'm sure NBC will be issuing an update on those numbers soon.
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