Friday, June 10, 2011

NASCAR on Fox hits a 3 year high in viewership

With the NASCAR season on Fox Sports ending last weekend, executives at Fox Sports must be happy with the final ratings. 

According to a press release, Fox Sports saw a three year high in viewership averaging 8.6 million viewers per race, up 9% from last year.  Viewership was also up in the key male demographics with the 18-34 demographic up a whopping 20% from last year while other male demographics saw a viewership increase in the single digits.

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