Big 10 Championship Game to get Super Bowl like coverage

Summer is just getting started, but Fox & The Big 10 Network are hard at work with developing broadcast plans for the inaugural Big 10 Championship Game in early December.

According to a report in today's Cedar Rapids Gazette, the Big 10 & Fox are planning on going all out with coverage, bordering on Super Bowl like coverage with "several hours" of pre & post game coverage on Fox and BTN (the channel is formerly known as Big 10 Network).

I just hope that Dr. Pepper isn't the official sponsor and that we don't have to put up with cheesy a "toss the football in a giant pop can for money"  game.