In what came as a suprise, the Big 10 Conference today announced a new name for the Big 10 Network and revealed a new logo as well.
According to a press release from the Big 10, the Big 10 Network will now be known simply as "BTN". In addition to the new name, new graphics, music and anamation will make it's debut this July at the Big 10 Football Media Days.
I personally thought we would see some changes to graphics this fall that would incorporate the new "B1G" logo, but didn't think that the Big 10 would go so far as to rebrand their TV network and give it a whole new name. That said, I think it's a smart move for the Big 10 to do the rebrand now and let fans have all Summer to adjust to the changes.
For more information, as well as a screen shot of the new logo, please visit this Web Site.
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