Saturday, January 15, 2011

Mediacom has started to roll out the national feed of YES Network

Last Summer, I had wrote that Mediacom had a deal in place to carry the national feed of the YES Network (the NY Yankee owned regional sports network) and at the time, I wasn't aware of any Mediacom markets that carried YES Network.

That's changing as i've seen some Mediacom markets in Eastern Iowa that has added YES Network to the digital sports package. Before you Yankee fans get all excited thinking that you'll be getting Yankee baseball games this Summer, think again. The national feed of YES Network will carry the pregame and postgame shows, but not the games itself, you'll still need MLB Extra Innings to do watch the game itself).

So is this a good idea or a bad idea? I've got mixed feelings on it, sports programming fees are extremely high (ESPN charges over $4.00 per subscriber), but yet if YES Network is in the optional digital sports package, what could be the harm in Yes Network growing their overall viewership?

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