Okay, I know that it's been the trendy thing today to bash ESPN today and it's low ratings when at least compared to the ratings that Fox Sports had last year.
The Nielsen ratings have never been a true gauge of those watching a particular big sporting event because the ratings don't account for those watching at sports bars, private game watch parties and now in 2011, the ratings don't reflect those who watch online, which according to an ESPN press release, over 600,000 watched last night's BCS Championship game on ESPN3.com.
I was always skeptical of the digital media platform until I received a Blu-Ray player for Christmas and within the box was a discount to an online subscription service that gave me the opportunity to web stream HD movies from the internet right to my Blu-Ray player.
"Cable Cutting" is going to be the hip & trendy phrase for 2011 and services like ESPN3.com will allow sports fans to cut the cord and yet with a HSI (high speed internet) provider not miss out on the big sporting events.
There's no question that watching the big sporting events on TV will always remain, but the digital platforms in the coming years will further give a sports fans another avenue to watch the big games.
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