We can bash ESPN all we want to for the perceived biases in their coverage of sports, but one thing that cann't be denied is when ESPN has the rights to a particular sport, they promote the heck out of it.
VERSUS seems to do a good job with their coverage of the NHL and the NHL gets top billing on VERSUS, but what hurts the NHL on VERSUS is the lack of exposure, because let's be honest, when it comes to sports on TV, VERSUS isn't the first network that comes to mind. That said, if the Comcast proposal to buy NBC clears approval by the Federal Government, Comcast could be poised to make the NHL on VERSUS popular by cross promoting the league on NBC owned cable networks like USA and potentially airing more games than ever before on NBC's other cable networks.
If the NHL would return to ESPN following the 2010-11 season, will the NHL get top billing on ESPN? ESPN already has a full plate during the winter months with extensive college basketball and NBA coverage.
http://www.blueshirtbanter.com/2010/7/27/1589019/nhl-return-to-espn-a-possibility
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