Tuesday, November 26, 2013

ESPN Digital Media Sets Records For Minutes & Users

As ESPN continues to make its mobile applications to more and more users, the number of minutes streamed and users as well continues to rise.

Last month, ESPN Digital Media generated a staggering 8.2 billion minutes of usage in October, the largest ever for a sports category property in any given month.  In addition, ESPN Digital Media record 67.7 million visitors, 2nd ever for visitors and accounted for 34% of all sports categories across various digital platforms.

Some additional numbers:

*Nearly 40 million people used ESPN mobile properties for 3.9 BILLION minutes in October.

36%, over 24 million people used their smartphones and tablets exclusively to access content and 47% of all time came from mobile devices.

As the number of cord cutters continues to rise, i'm sure these numbers would be even higher if ESPN found someway to let non-cable or satellite users have access to WatchESPN.

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