I've always been opposed to an ala-carte cable TV world because I feel that in the end, you will pay more and receive less channels and an executive at Mediacom agrees with me. Now comes word from The Sports Business Daily website that ESPN on an ala-carte basis would be expensive, quite expensive.
According to an article last month on The Sports Business Daily website, ESPN ala-carte would cost consumers $30.00 a month and would result in billions of dollars in lost advertising revenue.
Live sports programming is "DVR-proof", meaning that the majority aren't going to DVR a football game and watch it days after it's played. The networks know that and more importantly, advertisers know that. The only way you will see the bubble burst on the programming rights fees is if people stop watching sports.
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