Tuesday, July 5, 2011

Update on the VERSUS rebrand

The Sports Business Journal is reporting that the NBC Sports Group is still planning on giving VERSUS a makeover, including a new name.  However, that change is expected to occur by January 1, 2012.

That change is later than expected as I was looking for a change sometime in August to coincide with the start of college football and hopefully the NFL season.  However though, doing the change on or near January 1 will create a buzz as that is when NBC get's going with their NHL schedule and the annual Winter Classic.

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