Monday, July 11, 2011

FCC says a judge should make Comcast offer Tennis Channel on basic cable packages

There is an interesting battle taking place between The Tennis Channel and Comcast over Comcast's placement of The Tennis Channel in digital sports packages rather than the more widely viewed basic cable packages.

You can read the entire article here, but Multichannel News is reporting that the FCC enforcement bureau has told an administrative judge that he should require Comcast to offer The Tennis Channel on a widely viewed programming package.

What it comes down to is that Comcast owns both VERSUS and The Golf Channel and Comcast makes both channels available in widely viewed programming packages while offering The Tennis Channel in digital ala-carte sports packages and the folks at The Tennis Channel feel they are being discriminated against.  FCC rules prohibit cable operators like Comcast from favoring their own channels over similar, non-owned & operated channels, which clearly is what Comcast is doing.

I would agree what Comcast doing is wrong.  However, if The Tennis Channel agreed to be placed in Comcast digital sports packages and that's what is in the contract, why is The Tennis Channel making such a big deal over it?  Next time the carriage agreement with Comcast is up for renewal, then demand to be placed in a widely viewed programming package.

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