Sometime soon, NBC will be rebranding the ComcastSports Net regional sports networks ("RSN's")to NBC themed RSN's, what the exact name will be, not Dick Ebersol knows for sure.
I kinda figured this was coming for the RSN's, I just don't know if I like it or not. Outside of the Olympics and Sunday Night Football, the NBC Sports brand just isn't very strong. Would that change by rebranding VERSUS and the Comcast RSN's into NBC SportsNet National or NBC SportsNet Chicago? I don't know, however, i'm sure the NBC Sports brand would grow if on NBC SportsNet National (the channel formally known as VERSUS), especially if NBC launches a nightly sports news & highlight show.
There's also the issue of ownership issues, Comcast/NBC only owns a 20% share of Comcast SportsNet Chicago.
Here's a link to some of the comments made by Ebersol with regard to the rebranding of the Comcast RSN's. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=149913&nid=126425
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