Saturday, May 28, 2011

2011 NBA Playoffs on TNT were the most watched in the history of cable TV

With the NBA Eastern Conference Finals coming to an end Thursday night, so did an incredible run of record viewership for TNT's coverage of the NBA Playoffs.

According to a press release from Turner Sports, TNT's 40 game slate of NBA Playoff games established records for ratings and viewership averaging over 5.5 million total viewers, an increase of 29% from last year and Thursday night's decisive game 5 of the Eastern Conference Finals delivered 10.4 million viewers.

What's more important for Turner is that the in the key male demographics, viewership was up across all of these demographics (men in the 18-34, 18-49, and 25-54 age groups).

For more information on the NBA Playoff ratings for TNT, please visit this Web Site

No comments:

Post a Comment