The ratings are in and the ratings continue to be huge for CBS Sports and Turner Sports coverage of the 2011 NCAA Basketball Tournament.
According to a press release, since the start of the tournament two weeks ago tonight, nearly 100 million viewers have tuned in to watch all or part of the NCAA tournament, the highest number since the 2005 tournament and the total viewership is up 11% over last year.
The ratings for the tournament have been off the chart, with the higher ratings, in my opinion being that there have been more games than ever on TV. Now for the big question, will the lack of marquee names in the first game of the national semi-finals Saturday (VCU vs Butler) keep fans away, or will the matchup between the two little guys keep the ratings uptick alive?
More information about the ratings to date can be found here: http://news.turner.com/article_display.cfm?instance_code=turner&article_id=5629
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