More than enough college basketball fans knew were to find TruV for the first two games of the First Four that it gave the unknown to many cable TV channel a nice bump in ratings.
According to a press release for the first night of the First Four, 2.6 million fans found their way to TruV. For comparison purposes, last year's play in game on ESPN drew an audience of just over a million viewers.
More information can be found here: http://sportsmedianews.com/03/trutv-delivers-combined-audience-of-2-6-million-total-viewers-and-1-7-u-s-hh-rating-for-first-two-games-of-ncaa-first-four/
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