CBS Sports today announced that effective April 4, the CBS College Sports cable TV channel will rebrand as CBS Sports Network.
According to published reports, network officials want to expand program offerings on the cable channel and changing the name to CBS College Sports is one way to do it.
College programming will remain a staple of the new CBS Sports Network, but in coming months and years, look for the cable channel, carried mostly on digital ala-carte packages, but the sky is the limit as to the potential that CBS Sports Network has.
I think this is a great move by CBS as during the summer months, game rebroadcasts of Mountain West basketball or SEC football games can only go so far.
One thing for sure, ESPN will be seeing increased competition from CBS, Comcast/NBC, and the recent announcement that FX wants to get back into the sports on TV business.
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