Friday's USA Today is reporting that ESPN's latest project is to gain more women viewers. Men account for 76% of ESPN's viewership while programming like the National Spelling Bee and cheerleading are among the programming that has the most women viewers.
Just how is ESPN going to market the ESPNw brand? That remains to be seen, I don't see ESPN inserting ESPNw screenbugs on programming relating to MMA, etc.
http://www.usatoday.com/sports/columnist/hiestand-tv/2010-09-30-espnW-baseball-tv-playoffs_N.htm
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