So 8 of the 10 AD's of the newly formed Texas League, I mean Big 12 were meeting this past week to discuss the idea of forming their own TV network . If the idea of a stand alone Big 12 Network was a stretch at best with Nebraska and their brand name in the conference, how is a proposed Big 12 Network with 10 conference schools going to be viable to advertisers? Other than the Red River Rivalry, what else is there to sell to advertisers? It's not like companies are going to beating down the door of the Big 12 TV partners to advertise during the soon to be annual Iowa St/Baylor match up, but that's a topic for another day.
Details of the meeting last week can be found here: http://www.cbssports.com/mcc/blogs/entry/6270202/24014910
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